Initial Strategy: Our consulting company engaged in a 4-year collaboration with a German porcelain tableware brand, targeting markets in Russia, the USA, the Middle East, and Asia. The products were priced between 20 and 70 euros. We aimed to reach different customer segments in each market: retailers in Russia, e-commerce and retailers in the USA and Asia, and distributors in the Middle East.

Main Obstacles: The primary challenge was to adapt the brand’s strategy to the unique demands of each target market and to establish a strong presence across different customer segments.

Solution: After eight months of work and receiving positive feedback, we adjusted the strategy for each market. In the USA, we helped open a subsidiary, enabling the organization of a warehouse and the introduction of products on Amazon. We also participated in an exhibition, attracting new customers among retailers. In the Middle East, we secured an exclusive distributor who sells the products at Galeries Lafayette in the Dubai Mall. In Russia, we participate in two annual exhibitions and run an export manager program.

Outcomes: Our tailored approach to each market has been successful in establishing a strong presence for the German porcelain tableware brand. Opening a subsidiary in the USA, finding an exclusive distributor in the Middle East, and regularly participating in exhibitions in Russia have contributed to the brand’s growth in these regions.

Future Strategy: Our strategy for the future involves entering the Asian market to further expand the brand’s global reach. Additionally, we plan to open a stock warehouse in Russia, streamlining distribution and catering to the growing demand for high-quality porcelain tableware in the country.

Initial Strategy: Our consulting firm began a 3-year collaboration with an Italian company specializing in artisanal ceramic décor products. The focus was on breaking into the high-end Russian and Middle Eastern home décor markets, targeting luxury boutiques, design stores, and interior designers. The handcrafted ceramics, featuring unique Italian craftsmanship, were positioned as luxury items, with prices ranging from 100 to 400 euros.

Main Obstacles: Entering the high-end home décor market in Russia and the Middle East was challenging due to strong competition from both local and international brands. The brand also needed to overcome logistical issues related to exporting fragile ceramic items.

Solution: We organized exclusive exhibitions and collaborations with prominent interior designers in Moscow and Dubai to showcase the brand’s unique artisanal appeal. We also partnered with local distributors to manage logistics and distribution, ensuring safe delivery of fragile items. A targeted marketing campaign was launched in collaboration with luxury lifestyle magazines, elevating the brand’s status in the market.

Outcomes: The Italian ceramic brand secured placements in luxury boutiques and home décor stores in Moscow and Dubai, and interior designers regularly began using the brand’s products in high-end residential and commercial projects. Sales increased by 35% within the first year, and the brand was featured in several prominent design magazines in Russia and the Middle East.

Future Strategy: The future strategy includes launching a bespoke product line tailored to the preferences of the Russian and Middle Eastern markets. Additionally, we plan to collaborate with top designers in these regions to create limited-edition collections and expand the brand’s presence in luxury hotels and resorts.

Initial Strategy: Our consulting company engaged in a 2-year partnership with a Spanish luxury candle brand, aiming to introduce its high-end scented candles to the Russian and Middle Eastern markets. The products were marketed as luxury home décor and gift items, priced between 50 and 200 euros per candle. We targeted luxury gift shops, home décor stores, and hotels in these regions.

Main Obstacles: The key challenge was positioning the product as a premium item in markets where scented candles were often seen as everyday home products rather than luxury items. Additionally, there were logistical challenges related to the shipment of fragile, glass-encased candles.

Solution: We collaborated with top hotels in Moscow and Dubai to feature the candles in their suites, introducing the product to high-end clientele. A PR campaign was launched to highlight the craftsmanship and high-quality ingredients used in the candles, positioning them as a luxury indulgence. We also participated in luxury gift and décor exhibitions, connecting with high-end retailers and distributors.

Outcomes: The brand successfully secured placements in luxury gift shops and home décor stores in both Moscow and Dubai. Sales increased by 30% within the first year, and the candles became a popular gift item during the holiday seasons in both markets. Several luxury hotels also began purchasing the candles in bulk for use in their suites and spas.

Future Strategy: Moving forward, the brand plans to expand its product range to include diffusers and bespoke candles created in collaboration with high-end hotels and designers. The goal is to deepen the brand’s presence in the luxury market by offering exclusive, limited-edition products for VIP clients and hotels.

Initial Strategy: Our consulting company entered a 3-year partnership with a Danish home décor brand specializing in modern furniture and decorative items. The goal was to expand into the Asian market, targeting luxury home décor stores, interior designers, and premium retailers in key cities such as Shanghai, Tokyo, and Singapore. The brand positioned itself as a provider of high-quality, Scandinavian-designed products, with prices ranging from 500 to 2,000 euros.

Main Obstacles: Competing with established international home décor brands and overcoming logistical challenges related to shipping large furniture items to Asia were the main obstacles. Additionally, establishing the brand’s presence in a highly competitive market required a strong emphasis on Scandinavian craftsmanship and minimalistic design.

Solution: We organized a series of design exhibitions and pop-up stores in Tokyo, Singapore, and Shanghai, where the brand’s products were showcased in collaboration with top Asian interior designers. The brand also partnered with influential lifestyle bloggers to raise awareness of Scandinavian design aesthetics. To address the logistical issues, we worked with a specialized logistics provider to ensure the safe and efficient delivery of the large furniture pieces.

Outcomes: The Danish home décor brand successfully secured distribution deals with several high-end home décor stores and premium retailers in Tokyo, Singapore, and Shanghai. The exhibitions and collaborations with local designers significantly increased brand visibility, leading to a 30% rise in sales within the first year. The brand also gained recognition for its sustainable design practices, further enhancing its appeal in the eco-conscious Asian market.

**Future Strategy:** Moving forward, the brand plans to expand into additional Asian markets, including South Korea and Hong Kong. A new collection tailored to Asian consumer preferences is in development, and the brand will continue to collaborate with local designers and influencers to strengthen its position in the region. Furthermore, a flagship store in Singapore is planned to offer customers an immersive Scandinavian design experience.

Initial Strategy: Our consulting company entered into a 3-year partnership with a Polish handmade glassware brand, focusing on penetrating the luxury home décor market in the USA. The brand specialized in high-end glass vases, glasses, and decanters, aiming to target luxury home décor stores, high-end gift shops, and interior designers across key cities like New York, Los Angeles, and Miami. The products were positioned as artisanal and uniquely crafted, with prices ranging from 100 to 500 USD.

Main Obstacles:  The main challenge was introducing the Polish glassware brand to a market already saturated with established home décor names. Additionally, navigating the logistics of shipping fragile glass items over long distances and managing import taxes posed significant challenges.

Solution: We organized exclusive pop-up events in New York and Los Angeles, inviting influential interior designers, luxury home décor retailers, and media to experience the brand firsthand. The events highlighted the craftsmanship and uniqueness of Polish handmade glassware. We also secured partnerships with upscale gift shops and home décor stores, showcasing the brand as an alternative to established luxury names. To handle logistics, we partnered with a specialized provider to ensure secure delivery, avoiding damage to fragile items.

Outcomes: The Polish glassware brand successfully secured distribution in luxury home décor stores and high-end gift shops in major cities across the USA. Sales increased by 35% within the first year, and the brand gained recognition for its craftsmanship and artistry in notable American design magazines. Partnerships with influential interior designers also increased visibility, leading to additional bulk orders for high-end residential and hospitality projects.

Future Strategy: Moving forward, the brand aims to expand its presence in other key cities like Chicago and San Francisco. There are also plans to introduce a custom glassware line specifically designed for the American market, tailored to the preferences of high-end consumers. The brand will continue to focus on collaborations with top-tier interior designers and upscale retailers to solidify its presence in the USA.