Initial Strategy: Our consulting company entered a 3-year partnership with an Italian luxury furniture brand to expand into the Russian market. The brand specialized in high-end furniture for modern homes, with products priced between 2000 and 15,000 Euros. The aim was to target luxury home décor stores, interior designers, and premium retailers in Moscow and St. Petersburg.

Main Obstacles: The main challenge was competing with well-established luxury furniture brands in Russia, particularly those already favored by affluent consumers. Additionally, navigating complex import regulations and high tariffs in the Russian market posed logistical and financial difficulties for introducing premium-priced Italian furniture.

Solution: We organized exclusive exhibitions in collaboration with top interior designers in Moscow, showcasing the brand’s high-quality Italian craftsmanship. We also partnered with premium furniture retailers and participated in two major home décor events in Russia to build awareness.

Outcomes: Within the first year, the Italian brand secured deals with luxury home décor stores in Moscow, increasing sales by 40%. It also gained significant visibility in the Russian market through partnerships with local designers, which boosted demand for custom pieces.

Future Strategy: The future strategy involves expanding into other major Russian cities, such as Kazan and Sochi. Additionally, the brand plans to introduce a bespoke line tailored to the preferences of Russian high-end consumers.

Initial Strategy: We engaged in a 2.5-year partnership with a Swedish furniture brand specializing in Scandinavian minimalist design, targeting the USA. The brand’s focus was on high-quality, functional furniture, priced between 1000 and 8000 USD per item. The goal was to enter e-commerce platforms and luxury furniture retailers in New York, Los Angeles, and Miami.

Main Obstacles: The primary obstacle was introducing the Scandinavian minimalist style to the highly competitive US market, where preferences can vary significantly across regions. Another challenge was shipping large furniture items from Sweden to the USA while managing high import costs and ensuring timely delivery.

Solution: We launched a digital marketing campaign targeting US consumers with an interest in Scandinavian design. Additionally, we partnered with e-commerce platforms like Wayfair and Design Within Reach to expand the brand’s online presence. We also participated in furniture expos in the US to showcase the brand’s collections.

Outcomes: The Swedish brand gained significant traction online, with a 35% increase in sales within the first year. It secured a presence on multiple e-commerce platforms and built relationships with luxury furniture retailers across the USA.

Future Strategy: The brand plans to introduce a custom furniture line for the US market and expand its presence in other major cities such as San Francisco and Chicago.

Initial Strategy: We partnered with a Portuguese handcrafted wooden furniture brand for a 3-year collaboration targeting the European market. The brand focused on artisanal, custom-made wooden furniture, with products priced between 1500 and 9000 Euros. The target buyers were luxury home décor stores, interior designers, and boutique furniture shops across Europe.

Main Obstacles: The key challenge was breaking into the European luxury market, which is dominated by local artisans and well-established brands. Furthermore, positioning handcrafted wooden furniture as both high-quality and eco-friendly required extensive marketing efforts to differentiate it from mass-produced alternatives.

Solution: We organized exclusive furniture showcases in Lisbon, Paris, and Berlin, inviting top interior designers and high-end retailers to experience the craftsmanship of the brand. We also secured distribution deals with premium furniture shops in major European cities.

Outcomes: The Portuguese brand quickly became a favorite among interior designers, with sales increasing by 45% in the first year. The brand’s products were featured in several design magazines across Europe, boosting visibility and demand.

Future Strategy: The brand plans to expand into additional European markets, including Italy and Switzerland, while also launching a new line of eco-friendly wooden furniture.

Initial Strategy: Our consulting firm engaged in a 4-year collaboration with a German high-end office furniture brand, aiming to break into the US market. The brand specialized in luxurious and ergonomic office furniture, with prices ranging from 5000 to 20,000 USD per item. The target buyers were corporate offices, luxury commercial spaces, and co-working spaces across major cities like New York, Los Angeles, and San Francisco.

Main Obstacles: The major challenge was penetrating the US office furniture market, which is highly saturated with established American brands. Additionally, adapting the brand’s high-end, ergonomic office furniture to suit the preferences of US-based corporate buyers required a tailored marketing approach.

Solution: We collaborated with interior designers specializing in corporate environments to promote the brand in high-end office projects. Additionally, we launched a marketing campaign targeting corporate buyers and co-working spaces in the US, highlighting the brand’s superior craftsmanship and ergonomic design.

Outcomes: The brand successfully secured deals with several corporate offices and luxury co-working spaces in New York and Los Angeles, resulting in a 50% increase in sales within the first year. The office furniture was also featured in leading US design magazines, further raising its profile.

Future Strategy: Moving forward, the brand plans to establish a permanent showroom in New York and expand its presence in the West Coast market, targeting tech companies and start-ups.

Initial Strategy: We initiated a 3-year partnership with a French vintage furniture brand, focusing on boutique hotels in Russia. The brand offered high-quality, vintage-inspired furniture, priced between 3000 and 12,000 Euros. The goal was to target boutique hotels, luxury furniture retailers, and interior designers in Moscow and St. Petersburg.

Main Obstacles: The main obstacle was capturing the attention of boutique hotels in Russia, where there is a strong preference for locally crafted or internationally recognized luxury brands. Additionally, shipping delicate vintage-inspired furniture across borders presented logistical challenges in maintaining quality and avoiding damage.

Solution: We organized vintage furniture exhibitions in Moscow, featuring collaborations with Russian boutique hotels to showcase the brand’s products in hotel lobbies and suites. We also ran a marketing campaign targeting interior designers who specialized in vintage décor for hospitality projects.

Outcomes: The French brand gained recognition in the Russian hospitality market, securing several contracts with boutique hotels in Moscow. The brand’s furniture became a sought-after choice for upscale hotels looking to create a unique, vintage ambiance for their guests.

Future Strategy: The brand plans to expand into other Russian cities and introduce a line of custom furniture designed specifically for the Russian hospitality industry.